What to Put on an Artist Link Page

Your artist link page is not a sitemap. It is a menu.

And menus have an awkward job: they need to give people enough choice that they feel in control, but not so much choice that they freeze and walk away.

So if you are searching “what to put on an artist link page,” you are probably in one of these situations:

  • You have outgrown a single link
  • You are about to release something and want a cleaner path
  • You are tired of people loving your vibe without following, streaming, or buying

This is a practical, musician-friendly way to decide what belongs on the page, what does not, and where each piece should sit.

The audience persona, in plain English

The typical reader here is an independent artist doing the work themselves: posting, recording, pitching playlists, booking shows, maybe shipping merch from a kitchen table.

You do not need more content ideas. You need fewer moving parts.

The biggest misconception

“More links means more chances.”

What you usually get instead is more hesitation. Your visitor does not want to solve a puzzle. They want to take one step that feels right.

Start with one question: what is the page for this week?

Artist link pages fail when they try to serve every season of your career at once.

A better approach is to run your page in one of two modes:

Campaign mode

Used for release week, a tour push, or a merch drop. One main goal gets the spotlight.

Always-on mode

Used when there is no major push. The page stays tidy and relationship-forward.

Any link you add should justify itself inside one of those modes. If it cannot, it probably belongs somewhere else.

The core five links that fit most artists

There is no perfect universal list, but most artists do well when these five categories exist in some form.

One listening or watching link

Do not list Spotify, Apple Music, YouTube, and every other streaming option as separate items if one smart release link can handle the choice for the listener.

One follow or subscribe link

This can be a social platform, but an email list is often stronger because you actually own the relationship.

Tickets or tour dates

If you are playing live, this belongs near the top. People on mobile will not go hunting for it.

Merch

Even if you only have two items. The point is that the link is there when someone is ready.

Support

Support works best when it feels like participation, not pity.

How many links should you show?

A practical range is around five to eight visible actions. Less than that can feel incomplete. More than that often becomes a “maybe later” situation.

This is why a hard cap can actually help. It forces prioritization. In SupaFan’s current structure, the ordered link list goes up to seven items, which is a good example of a limit that can improve clarity.

Link order: your page should read like a tiny story

People skim. So your order should match their mental flow:

  • Top: the now-action, such as listen, pre-save, or tickets
  • Middle: money paths, such as merch and support
  • Bottom: relationship paths, such as follow, email list, or press kit

If you put “Discord” above “Listen,” you are asking a stranger to move in before they have even said hello.

Video: embed or link?

If your page stays fast, embedding one flagship video can work because it answers “what do you sound like?” instantly.

But embed carefully. A heavy page can make the mobile experience worse. One useful video beats a giant wall of media every time.

Make buttons easy to tap, not just nice to look at

Tiny links are a silent conversion killer. On phones, size and spacing matter.

If a button is beautiful but awkward to tap, it is not really working.

Tracking: keep it simple

If you want to know what is working, use simple campaign parameters on bigger pushes like a merch drop or ticket sale.

You do not need a spreadsheet full of cryptic tags. Start with three basics:

  • Source
  • Medium
  • Campaign

That is enough to learn what is pulling weight.

Where SupaFan.to fits

If your support link is currently just a generic tip jar, SupaFan’s angle is more specific: support can include words, not just money.

A fan pays €10 to send a short message that lands in the creator’s inbox. No reply is promised. But the message itself becomes part of the experience.

That matters because messages are not disposable. Artists reread them after a rough show, a slow month, or a weird stretch where the algorithm acted like they did not exist.

Conclusion

  • Your artist link page should have one main action
  • Keep the visible option set small enough that a new fan can decide fast
  • Put money paths in the middle of the flow, not buried at the bottom
  • Design for thumbs, not desktops

If you are stuck, do this tiny exercise: remove three links, move one money link higher, and rewrite your top button so it says exactly what happens next.

“Listen to the new single” beats “Music.”

And if you want support to feel like connection instead of charity, SupaFan.to is worth testing.

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